Google Trends is here. Google in it’s long struggle to bring real time relevance to Google search is finally synching in Searching with social media sites like Facebook, Twitter and Youtube with the ultimate goal of bringing people the most real-time up to date news.

I guess like most people you are asking what does this mean from an Online Marketing and SEO stand point? How does this affect how I drive people to my site? Well if you stay up to date on Google’s Blog you will understand that they are making some major changes to their search algorithm.
No longer will you be able to rank for keywords with old school link building techniques, link purchasing from sites like Text Link Ads and link farms but instead you will have to create content based ADS that are built around current events that not only engage people but are also relevant to the paticular keyword.

People are coming in packs to sites like Digg, Stumble Upon, Reddit and Twitter and are searching for what is the latest and most current news. Google understands this and now advertisers will have to start to understand this.
To rank on Google and be successful organically in the future you will have to turn your company into a Content Creator and Less a Marketer. You will have to continually research Hot Topics and then create Content around these Hot Topics that pertain to your Brand. This is a new way thinking and an incredible new way of marketing.

I expect very high levels of transparentcy and a new powerful culture of creativity which excites me. The future is bright!